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Guide

Online business in Dubai and its licence

Any online business needs a trade licence whose activity covers what you sell. Where your stock sits points to mainland or a free zone.

Online store owner noting orders beside a laptop among stacked shipping boxes

Key takeaways

  • An online business in Dubai trades on a licence whose activity covers online retail of the goods or services it sells.
  • Stock held in Dubai for local delivery points to a mainland licence or a DET branch.
  • Certified courses for learners in Dubai bring in KHDA approval.
  • Sales to consumers do not earn the 0% free zone rate, so the tax plan comes before the zone.

Which online business ideas work?

Each model needs its own licence activity. Most add a permit or a registration.

Online business ideas in Dubai and what each needs beyond the licence
ModelLicence activityAlso needs
Online store with your own stockOnline retail of the goods you sellA Dubai Customs client code to clear imports
DropshippingOnline retail of the goods soldDubai Municipality registration for cosmetics and food
Content creator or influencerElectronic media or advertising activityAdvertising Permit to promote other brands
Online coursesEducation or training activityKHDA approval for certified courses in Dubai
Perfume or cosmetics onlineFragrance or cosmetics trading, sold onlineDubai Municipality product registration and advert approval

Mainland or free zone for selling online?

Ask where the stock sits when a UAE customer places an order.

If you ship from abroad or sell through a marketplace, a free zone e-commerce licence and an investor visa fit. Holding stock in a mainland warehouse for local delivery calls for a mainland licence, or a DET branch of the zone company.

Watch the tax line. The 0% free zone rate does not reach sales to individuals, which sit outside qualifying income, so a zone store selling to consumers should plan without it.

Taking payments online

Card payments need a gateway on top of the corporate bank account.

The gateway runs its own review of what you sell and how the money reaches you. We build the gateway file while the bank reviews the account, so it is ready the day the account opens. For PayPal, our guide to PayPal for a UAE business covers what it asks for.

Our e-commerce licence page sets out where the licence and the stock should sit.

Questions about online business in Dubai

Can I start an online business in Dubai from home?

Yes, if you trade alone. DET’s e-Trader licence is built for one person selling from home or on social media, with no shop. Eligibility and the goods allowed come from DET, so we check both against your plan.

Do I need a licence to sell on Instagram in Dubai?

Yes, a trade or e-Trader licence that covers your products. Paid or free posts for another brand also need the National Media Authority’s Advertising Permit. Posts about your own business, from your own account, are exempt.

Do I need a Dubai Customs code for an online store?

Yes, if you import stock. The client code is issued against a valid licence, follows its activities and runs as long as the licence does, renewed after each licence renewal.

When does an online store register for VAT?

Once its taxable supplies and imports have passed AED 375,000 in the last 12 months, or will pass it within the next 30 days. A registered importer accounts for the 5% import VAT through its return.

E-commerce setup
with DM Consultancy

We set up the licence around the way you sell, and plan the customs code and bank file with it.