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Trading, honestlyJune 20264 min read

The widest licence the UAE issues. And the easiest to outgrow.

General trading sells every product line under one licence. That breadth is the draw, and the trap. The same width meets three walls the licence never mentions: regulated goods, the mainland duty line, and a bank that looks harder. The licence is easy. The structure is the work.

Get your structure right, privately

How the breadth narrows

Everything goes in. Three walls decide what actually trades.

A funnel diagram: every product line enters a wide general trading licence, then narrows through three walls, regulated goods, the mainland duty line, and the bank, to one structured trade EVERY PRODUCT LINE 1 2 3 ONE STRUCTURE THAT TRADES
The walls are regulated goods, the mainland duty line, and the bank. Settle them before filing and the breadth works for you. Discover them at the first order and it works against you.
The reframe

The licence is the easy part.

Any firm will quote a general trading licence in a sentence. None mention that the breadth meets three walls, none of which appear at the licensing desk. Each surfaces later: at the first order, the first shipment, or the first bank meeting. The structure, the jurisdiction, and the trade narrative make the company work, and getting those wrong costs far more than any licence you save on.

Wall one, the regulated line you did not flag

Food, pharmaceuticals, tobacco, alcohol, and medical devices sit outside the plain general trading licence. Each needs its own activity and an authority approval. Discover it after the licence is issued and you lose time, sometimes a licence amendment.

Surfaces at the first order

Wall two, the free zone that cannot reach your buyers

Free zone stock does not sell straight onto the UAE mainland. Moving it onshore is an import: about 5% duty plus a mainland distributor or branch. Plan to supply local UAE customers, take a free zone licence anyway, and you pay for the channel twice.

Surfaces at the first onshore shipment

Wall three, the bank that reads your list as a risk

A wide or vague product list, high-risk sourcing or destination countries, and a fund flow that is hard to evidence all slow a trading account. The decision belongs to the bank under Central Bank supervision, never to us. A clean narrative, prepared first, moves it.

The bank decides, not us
The deciding question

It all turns on where your buyers sit.

One question resolves most general trading structure decisions. The rest is arithmetic we do for you. Answer it honestly before anyone files.

If your buyers sit outside the UAE

A free zone fits

International, regional, and re-export trade, 100% ownership, no onshore complication. Built for what crosses borders, not a back door to local buyers.

where do
your buyers
sit?

If your buyers sit inside the UAE

The mainland route, or both

Direct local sales need a mainland licence, or a free zone entity alongside a mainland channel. Serious traders often run both, with a customs code and about 5% duty on goods crossing onshore.

See the trade-off in full

Indicative, not a quote: a serious year-one free zone trading setup with one visa usually lands between AED 15,000 and AED 30,000, DMCC at the upper end. Where you fall is a decision, not a sticker price. We scope your exact number privately and confirm it in writing before you commit.

The rules behind the licence

What founders assume, and what governs the goods.

A general trading licence is broad, not unlimited. The gap between the two is where a clean setup stalls at the first shipment.

What the headline implies

"One licence sells anything."

The breadth feels unlimited, so the product list is left vague.

"Goods move freely once I am set up."

Imports are assumed to clear on the strength of the licence alone.

"A free zone reaches everyone."

Local UAE buyers are treated as just another market.

What actually governs it

The regulated-goods wall.

Sensitive categories each carry their own activity and authority approval. We check your full list against the live activity list before filing.

The customs importer code.

Physical goods clear the port in your company's name only with a code from the customs authority. We apply for it inside the setup.

The mainland duty line.

Crossing into the local market is an import: about 5% duty through a mainland channel. This is where free zone economics work, or quietly stop.

The honest part

We will not call a broad licence the right structure when who you sell to says otherwise.

The width makes everything look possible, which is why it needs a senior eye before anything is filed. What you pay us for is the judgement that keeps the breadth from becoming the bill:

  • The right jurisdiction for your buyers.
  • The regulated lines caught early.
  • A customs and duty position you understood before the first shipment.
  • A trade narrative the bank can read.

If a narrower import and export route fits what you actually move, we will tell you. One scope, settled in writing before we start.

In their words

Why founders stay with the firm.

5.0 Verified Google reviews and LinkedIn recommendations. Every name real, every source linked. Read on Google
Google review
Everything was perfect, very fast, easy and super professional. You helped me and my family get our Golden Visas without any stress.
VVladimir VlasovGolden Visa client
Google review
From the initial assessment to final implementation, the team demonstrated strong expertise, structured methodology, and clear communication.
GGraphic IndustryBusiness setup client
Google review
They delivered what they promised without any hidden agenda and informed me of better and less costly ways to achieve what I need.
DD JamilResidency and corporate client
Google review
Thanks to Manish Kumar, we were finally able to speed up the process of getting our visa after months of struggling with other agents.
SSali AbdolahVisa client
Google review
He was super quick to reply, very efficient and honestly the best I have worked with. He made the whole process so much easier.
AAbdolah KeriaVisa client
LinkedIn recommendation
Manish demonstrated deep expertise, professionalism, and a thorough understanding of the incorporation process. Proactive, responsive, and efficient.
RRajesh SuguruGlobal CEO, Digital Disruption Technologies
Google review
They've assisted me and my family obtain golden residency in the UAE. All timelines were clearly defined and all processes transparent.
NNicole FlandorpGolden Visa client
LinkedIn recommendation
Communication was clear from the start, everything managed end to end with full transparency on costs.
WWaqqas SheikhPrincipal Engineer
LinkedIn recommendation
Manish was instrumental in setting up our company in Dubai. Always responsive, readily available to answer our questions.
OOmer LiaquatProject Manager
LinkedIn recommendation
A trusted advisor, a skilled navigator of complex regulatory landscapes, with unshakeable integrity.
RRrahul AroraaGM, Facilities Management
LinkedIn recommendation
Great and professional support from Manish. I recommend working with him on any project.
FFahd BaidrisDataRobot
The questions that actually matter

What trading founders really ask.

Reviewed by Manish Kumar Pandey, Founder, DM Consultancy · Last reviewed June 2026

What does a UAE general trading licence actually let me sell?

It lets you trade multiple unrelated product lines under one licence, the broadest trading scope the UAE offers, covering ordinary physical goods you import, export, distribute, and re-export. It does not cover the regulated categories: food, pharmaceuticals, tobacco, alcohol, and medical devices each sit outside the plain licence and need their own specific activity plus an authority approval. Broad is not a permit to sell anything. That extra-approval category is the one founders discover at the first order, which is why we confirm your full product list against the live activity list before anything is filed.

Can a free zone trading company sell into the UAE mainland?

Not directly, and this catches more trading founders than any other rule. Stock held in a free zone cannot be sold straight into the local UAE market. Moving goods onshore is treated as an import: it triggers customs duty, typically around 5% on most goods, and needs a mainland distributor or your own branch as the channel. Free zones are built for international, regional, and re-export trade with 100% ownership, not as a back door to local UAE buyers. If your customers are inside the UAE, that decision belongs at the structure stage, not after the first onshore order.

Why do banks scrutinise a general trading company more closely?

Because what makes general trading attractive, a wide product scope, cross-border flows, and physical goods, is exactly what a bank must understand before opening an account under its Central Bank obligations. A vague product list, high-risk sourcing or destination countries, and a fund flow that is hard to evidence all raise friction. Straightforward trade in identifiable goods with named suppliers and customers is well understood. The decision belongs to the bank, never to a consultancy, and no one can guarantee approval. What changes the outcome is a clean trade narrative prepared before the application goes in, the part we own.

Is free zone or mainland the right structure for my trading business?

It turns on one question: where do your buyers sit. If most of your trade is international, regional, or re-export, a free zone fits, with 100% ownership and no onshore complication. If you sell directly to local UAE buyers with onshore stock and delivery, the mainland route, through an authority such as Dubai's Department of Economy and Tourism, is built for that. Many serious traders need both, running a free zone entity alongside a mainland channel. Deciding on the lowest advertised licence is the wrong axis: the structure you outgrow costs more to change than choosing correctly on day one.

What does a UAE general trading setup really cost?

There is no single sticker price. The scope, the jurisdiction, the number of visas, and any regulated-goods approvals all move the figure, so where you land is a decision, not a fixed product. General trading packages sit above single-activity ones because the broad scope carries a higher fee, and the licence is only part of it: visas, the establishment card, the customs importer code, and goods-specific approvals all belong in the true number. We scope your exact figure privately and confirm it in writing before you commit.

Do I need a customs importer code for a general trading company?

Yes, if you move physical goods. Your shipments clear the port in your company's name only against an importer code registered with the customs authority in your emirate, linked to the licence. The trade licence alone does not clear cargo. We register the code inside the setup so the first shipment is not the moment you discover you cannot collect it.

How many visas can a general trading licence hold?

Visa capacity is tied to your structure, not the activity. In a free zone it follows your package tier and any leased office or flexi-desk; a few visas come with most starter packages, more need physical space. On the mainland, capacity is driven by office size under the Ejari tenancy. Decide your real headcount before choosing the package, because upgrading later costs more than sizing it correctly on day one.

Does a general trading company pay UAE corporate tax and VAT?

Corporate tax at 9% applies on annual taxable profit above AED 375,000, and traders rarely qualify for the free zone 0% rate because that needs qualifying income, which onshore-facing distribution usually is not. VAT registration is mandatory once taxable turnover passes AED 375,000, and trading turnover reaches it fast. Both are profit and turnover questions, separate from the licence. We map your likely position before you commit so neither arrives as a surprise.

Can I add or change product lines after the licence is issued?

A general trading licence already covers most unrelated physical goods, so day-to-day you add product lines without amending it. The exception is the regulated categories, food, pharmaceuticals, tobacco, alcohol, medical devices, which need a specific activity and approval added before you trade them. That amendment costs time and a fee. This is why we map your full intended range up front rather than discovering a missing activity at the first order.

How long does it take to set up a general trading company in the UAE?

A clean free zone general trading licence is often issued within a few working days once name approval and documents are in order. The realistic timeline runs longer because the parts that make trading work, the customs importer code, visas and the establishment card, any regulated-goods approval, and the bank account, sit after the licence and run on their own clocks. The bank is usually the longest step. We sequence them in parallel so nothing waits on a step that could have started earlier.
Your structure, privately

The breadth is the trap.
The structure is the answer.

Thirty minutes with Manish directly, no pitch. Tell us what you trade, where it comes from, and who buys it. We confirm the jurisdiction, the customs and duty position, any regulated-goods approvals, and the banking narrative, then scope your number privately. If the firm fits, we proceed. If not, you leave with sharper direction than you came in with.

info@dm-uae.com · Port Saeed, Deira, Dubai